Church communications topics

Seven areas, each one a written guide with every article on that subject collected underneath it. Pick a topic you want to grow in to lead your church’s communications efforts more effectively.

Brand Identity What your church actually stands for and how to say it consistently, including the distance between what you promise and what people experience. Read the guide Communications Strategy The decisions you make before anyone asks you to promote something. Priorities, channels, lead times, and who approves what. Read the guide Content and Messaging Announcements, newsletters, social, and stories, and how to write copy that invites people instead of shouting at them. Read the guide Audience and Outreach Who is on the other side of your communications, what they need, and how a first time guest actually experiences your church. Read the guide Communications Leadership Earning a voice with leadership, setting expectations, and leading the function rather than taking orders. Read the guide Team Capacity Building systems and boundaries so everything does not depend on one person absorbing whatever the week brings. Read the guide Crisis, Culture and Transition Pastoral transitions, internal conflict, and public crises. What to say, when to say it, and what silence costs. Read the guide

Find your path

Or start with your role instead of a subject.

For the New Communications Director

You can design, write, and produce. What nobody handed you was a framework for leading communications, managing up, or building something that holds when you are out for a week.

Read this path

Volunteers setting up for a church service

For the Passionate Volunteer

You give your evenings and often your own money to this. You study what other churches are doing and wonder why yours never comes together the same way. What is missing is a foundation, not talent.

Read this path

For Pastors and Church Leaders

Communications sits on your plate with everything else, and nobody trained you for it. Learn what a strategy actually is, and how to hand it to someone who can carry it.

Read this path

Church communications topics

Find your path

For the New Communications Director

For the Passionate Volunteer

For Pastors and Church Leaders

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