Be encouraged, you are not alone.

No matter how you feel, we are in this together. Learn from years of communications experience that will impact your local church.

Read the articles

Be equipped to serve.

No matter your church size, budget, or dynamics, discover how to unite ministry leaders and pastors around your church's brand identity.

See the free tools

Be empowered to lead.

Learn lifelong leadership skills to become more effective in your creative roles in your church.

Communications leadership

SCROLL

Find your path

For the New Communications Director

You can design, write, and produce. What nobody handed you was a framework for leading communications, managing up, or building something that holds when you are out for a week.

Read this path

Volunteers setting up for a church service

For the Passionate Volunteer

You give your evenings and often your own money to this. You study what other churches are doing and wonder why yours never comes together the same way. What is missing is a foundation, not talent.

Read this path

For Pastors and Church Leaders

Communications sits on your plate with everything else, and nobody trained you for it. Learn what a strategy actually is, and how to hand it to someone who can carry it.

Read this path

Seven areas of church communications

Every article on the site lives under one of these. Each is a written guide with the full collection of articles underneath it.

Brand Identity What your church actually stands for and how to say it consistently, including the distance between what you promise and what people experience. Communications Strategy The decisions you make before anyone asks you to promote something. Priorities, channels, lead times, and who approves what. Content and Messaging Announcements, newsletters, social, and stories, and how to write copy that invites people instead of shouting at them. Audience and Outreach Who is on the other side of your communications, what they need, and how a first time guest actually experiences your church. Communications Leadership Earning a voice with leadership, setting expectations, and leading the function rather than taking orders. Team and Capacity Building systems and boundaries so everything does not depend on one person absorbing whatever the week brings. Crisis, Culture and Transition Pastoral transitions, internal conflict, and public crises. What to say, when to say it, and what silence costs.

Now Available

Unraveling Your Church's Brand

7 Rules for effective communication to build a brand worth belonging to

Seven rules and a full strategy framework, theologically grounded and practically built for the person carrying communications without a roadmap. No matter the budget, and no marketing degree required.

Order on Amazon

★★★★★ Rated 5 stars on Amazon

Paperback · eBook · Hardcover

Church communications is the stewardship of the most important story ever told in all of history — His-story, if you will. And the people in your community are not a target audience in need of a sales pitch. They are image-bearers, just like you and me, searching for the One in whose image they bear as a reflection and in need of the new life that comes through faith.
Unraveling Your Church's Brand

About James

I lost an argument with God and ended up here.

I spent years in corporate marketing and commercial storytelling before God redirected me to full-time church ministry. When I got here, I found something I didn't expect: many churches are missing out with a gifted creative team doing real ministry support without a sustainable strategy.

I attended a communications and creative conference right after COVID and found that about 80% of the people in that room had been handed the role of communications director during the pandemic, with no marketing or branding background. They were winging it. Nobody had given them the foundation.

"The most important message in human history deserves to be communicated with clarity, authenticity, and a strategy rooted in who the church actually is."

Read My Story

Articles

Weekly thinking on church communications strategy

Practical, theologically grounded articles for communications directors, pastors, and volunteers.

Loading articles…

Browse All Articles

Be encouraged, you are not alone.

Be equipped to serve.

Be empowered to lead.

Find your path

For the New Communications Director

For the Passionate Volunteer

For Pastors and Church Leaders

Seven areas of church communications

Unraveling Your Church's Brand

I lost an argument with God and ended up here.

Weekly thinking on church communications strategy

Stay up to date with articles on church communications and branding