Church Communications Strategy

Helping churches build an authentic brand

I think most churches have a beautiful brand identity; it's just tangled up and obfuscated to the lost people in our communities. I help creatives, pastors, and leaders develop a communications strategy rooted in authentic identity to help them build church brands worth belonging to.

Get the Book

Who This Is For

The church creative doing the job without a strategy

Whether you are a staff member, a volunteer, or a pastor carrying the communications function yourself, this book is for you.

The New Comms Director

You stepped into the Communications Director role, technically and creatively ready for everything but missing the "why". No strategy. No system for leading upward or outward. No safe place to even ask questions.

The Passionate Volunteer

You pour hours into helping your church after work, spend your own money, and reverse-engineer other churches' designs. Your pastor is so busy and they haven't built a brand guide or a comms strategy yet.

The Church Without a Strategy

Your church is doing beautiful ministry, but the communications are inconsistent. Maybe your brand is borrowed from another church, and there is no system for deciding what gets prioritized and promoted.

Now Available

Unraveling Your Church's Brand

7 Rules for effective communication to build a brand worth belonging to

Discover seven rules and a full strategy framework that are theologically grounded and practically built for the person doing this job without a communications roadmap. No matter the budget, and no marketing degree required.

Define the Why, vision, mission, and values as the foundation
Be Truly Authentic, align what you say with what people experience
Don't Be Wack, answer questions your community is actually asking
Drop the Megaphone, guide people, don't shout at them
Tell Really Good Stories, stories create emotional connection
Focus on People First, relationships, not events, are the heartbeat
Choose Clear Over Clever, clarity wins every single time

Order on Amazon Learn More

Church communications is the stewardship of the most important story ever told in all of history — His-story, if you will. And the people in your community are not a target audience in need of a sales pitch. They are image-bearers, just like you and me, searching for the One in whose image they bear as a reflection and in need of the new life that comes through faith.
Unraveling Your Church's Brand

About James

I lost an argument with God and ended up here.

I spent years in corporate marketing and commercial storytelling before God redirected me to full-time church ministry. When I got here, I found something I didn't expect: many churches are missing out with a gifted creative team doing real ministry support without a sustainable strategy.

I attended a communications and creative conference right after COVID and found that about 80% of the people in that room had been handed the role of communications director during the pandemic, with no marketing or branding background. They were winging it. Nobody had given them the foundation.

"The most important message in human history deserves to be communicated with clarity, authenticity, and a strategy rooted in who the church actually is."

Read My Story

Articles

Weekly thinking on church communications strategy

Practical, theologically grounded articles for communications directors, pastors, and volunteers.

Loading articles…

Browse All Articles