Church Communications Strategy
For the
Helping churches build an authentic brand
I think most churches have a beautiful brand identity; it's just tangled up and obfuscated to the lost people in our communities. I help creatives, pastors, and leaders develop a communications strategy rooted in authentic identity to help them build church brands worth belonging to.
Encouragement
Your role is one of the most misunderstood roles in a church, but you are not alone. Learn from years of ministry and leadership advice.
Equipping
No matter your church size, budget, or dynamics, discover resources that can build your communications strategies and systems.
Empowering
You are a leader. Learn to become more effective leading across and upwards in your church.
Who This Is For
The church creative doing the job without a strategy
Whether you are a staff member, a volunteer, or a pastor carrying the communications function yourself, this book is for you.
The New Comms Director
You stepped into the Communications Director role, technically and creatively ready for everything but missing the "why". No strategy. No system for leading upward or outward. No safe place to even ask questions.
Start here →The Passionate Volunteer
You pour hours into helping your church after work, spend your own money, and reverse-engineer other churches' designs. Your pastor is so busy and they haven't built a brand guide or a comms strategy yet.
Start here →The Church Without a Strategy
Your church is doing beautiful ministry, but the communications are inconsistent. Maybe your brand is borrowed from another church, and there is no system for deciding what gets prioritized and promoted.
Start here →
Now Available
Unraveling Your Church's Brand
7 Rules for effective communication to build a brand worth belonging to
Discover seven rules and a full strategy framework that are theologically grounded and practically built for the person doing this job without a communications roadmap. No matter the budget, and no marketing degree required.
- Define the Why, vision, mission, and values as the foundation
- Be Truly Authentic, align what you say with what people experience
- Don't Be Wack, answer questions your community is actually asking
- Drop the Megaphone, guide people, don't shout at them
- Tell Really Good Stories, stories create emotional connection
- Focus on People First, relationships, not events, are the heartbeat
- Choose Clear Over Clever, clarity wins every single time
Church communications is the stewardship of the most important story ever told in all of history — His-story, if you will. And the people in your community are not a target audience in need of a sales pitch. They are image-bearers, just like you and me, searching for the One in whose image they bear as a reflection and in need of the new life that comes through faith.
Unraveling Your Church's Brand
About James
I lost an argument with God and ended up here.
I spent years in corporate marketing and commercial storytelling before God redirected me to full-time church ministry. When I got here, I found something I didn't expect: many churches are missing out with a gifted creative team doing real ministry support without a sustainable strategy.
I attended a communications and creative conference right after COVID and found that about 80% of the people in that room had been handed the role of communications director during the pandemic, with no marketing or branding background. They were winging it. Nobody had given them the foundation.
Articles
Weekly thinking on church communications strategy
Practical, theologically grounded articles for communications directors, pastors, and volunteers.
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