About

I lost an argument with God

I spent years in corporate marketing and commercial storytelling before God redirected me to full-time church ministry. It's the best argument I ever lost. What I found once I arrived changed everything for me.

James Blount

At a Glance

  • Colorado Springs, CO
  • Full-time Communications Director for over 10 years
  • Author, Unraveling Your Church's Brand
  • Photographer, Videographer, & Storyteller
  • Metro Media & Communications Association Member

The story behind the work

Ministry revolves around bringing the good news to the broken, and we should care deeply about effectively supporting this meaningful work through creativity as our priority. The value is exponentially greater when all ministries of a church are aligned around their collective purpose.

My goal is to share wisdom and hard-fought truth that I have learned over my time here on this side of eternity that hopefully can equip you for the good fight. I aspire to inspire you, dear reader, no matter how you came across this text, to take action, follow after what God’s placing in your heart, and use creativity in better ways as He has designed you to draw people nearer to Him and deeper in discipleship.

I think most churches have a beautiful brand identity. It's just tangled up and obfuscated to the people in the community who need what the church actually has. Many churches are doing meaningful ministry support with a gifted creative team and no sustainable strategy underneath it.

The conference that led to the book

I attended a communications and creative conference right after COVID and found that about 80% of the people in that room had been handed the role of communications director during the pandemic, with no marketing or branding background. They were winging it. Nobody had given them the foundation.

"I think most churches today have a beautiful brand; it's just tangled up in a wad of confusion for people looking in from the outside. This book is a call to dig in, untangle the mess, and help make your church's brand clear and approachable by building some sustainable strategies around how you communicate." — Unraveling Your Church's Brand

I went home and started writing. That book became Unraveling Your Church's Brand: 7 Rules for effective communication to build a brand worth belonging to.

About James.

"I have been called a wizard, a genius, a magician, a guru, and an expert at pivotal creative junctures throughout my life simply because I was at the right place at the right time and chosen by God through His good pleasure. I am indeed none of these. I am simply good at what God has created me to do, foolish enough to fervently chase after the things He places in my heart as passions, and naive enough to believe anything is possible with and through Him. I hope you are too."

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