Free Resource

Church Communications Tier System Builder

Build a customized tier system for deciding what gets promoted, where it gets promoted, and who owns the message. When you finish, your answers generate a formatted PDF strategy document.

Plan for 20-30 minutes. Your progress saves automatically in this browser.

Your Information

How your report is addressed and where it gets sent.

Church Context

The tier system should be grounded in your church's vision, mission, values, ministry priorities, team capacity, and pain points.

Guiding Philosophy

Choose the decision model that best fits your culture.

A tier does not measure ministry importance. It defines appropriate communication reach, ownership, and channel intensity.

Tier Definitions

Use the defaults or customize the language for your church.

Tier 1

All-Church
%
Enter the share of your total church audience this tier is designed to reach.

Tier 2

Broad
%
Enter the share of your total church audience this tier is designed to reach.

Tier 3

Targeted
%
Enter the share of your total church audience this tier is designed to reach.

Tier 4

Partner
%
Enter the share of your total church audience this tier is designed to reach.

Promotion Channel Matrix

Check the channels your church uses and adjust how each tier can use that channel.

Only checked channels appear in the generated PDF. For each channel, set how much each tier leans on it:

Primary is a main channel for events at that tier. Secondary supports the message but does not lead it. Rare is used only in specific cases. No means the channel is not used for that tier.

Sunday Stage
Website Homepage
Website Events Page
Bulletin Feature
Bulletin Listing
App Push Notification
App Calendar
All-Church Email
Segmented Email
Social Feed Post
Social Stories
Lobby Screens
Lobby Display
Digital Signage
Printed Handout
Ministry Toolkit
Paid Ads

Custom Channels

Request Process and Escalation

Define how ministry leaders submit requests and how exceptions are handled.

Build lead times by working backward from the event date: first planning, then design and production, then promotion. This keeps ministry leaders from submitting a request when there is only time left to post, not enough time to plan.

Tier 1 Timeline

weeks before event
weeks before event
weeks before event

Tier 2 Timeline

weeks before event
weeks before event
weeks before event

Tier 3 Timeline

weeks before event
weeks before event
weeks before event

Tier 4 Timeline

weeks before event
weeks before event
weeks before event

Escalation Rules

Request Form Questions to Include

Leadership Notes

These notes help turn the document into a staff conversation.

Your completed tier system document will be emailed to you as a PDF - formatted and ready to use in staff conversations.

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