Free Resource

Channel Strategy Builder

Define what each communications channel is for, who owns it, what belongs there, what does not belong there, and how often it should be used.

Your progress saves automatically. When you submit, you will receive a formatted PDF channel strategy for your church.

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Your Information

How your report is addressed and where it gets sent.

First Name *

Last Name *

Your Role

Church Name *

City, State

Email Address *

Approximate Weekly Attendance

Strategy Context

Anchor your channel strategy in ministry priorities, team capacity, audiences, and current pain points.

Ministry Priorities

Team Capacity

Primary Audiences

Primary Goal for This Strategy

Who needs this strategy most?

Current Communications Pain Points

Channel Inventory and Purpose

Check each active channel, then define its audience, owner, frequency, and use.

Channel Standards

Set basic standards that protect your highest-value channels from overload.

Sunday Stage Limit

Email Frequency Standard

App Push Standard

Social Frequency Standard

Homepage Feature Standard

Approval Standard

Tier Alignment

Define which channel groups are usually appropriate by event tier.

Tier 1: All-Church Priority

Tier 2: Broad Ministry / Life-Stage Priority

Tier 3: Targeted Ministry Communication

Tier 4: Partner / External / Listing-Only

Next-Step Recommendations

Identify what needs to be improved, retired, clarified, or discussed with leadership.

Channels that feel overloaded

Channels with unclear ownership

Channels to improve first

Channels to pause, retire, or restructure

Leadership conversation needed

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Strategy Preview

A quick snapshot before your PDF is generated.

Channel Strategy Snapshot

Select active channels to build your strategy snapshot.

0Active channels

0Need clear owner

0Need review

Your PDF will be generated from the answers above and sent to your email.