Free Resource

Church Communications Audit

Work through each section honestly. Your progress saves automatically. When you're finished, your answers generate a formatted PDF report — addressed to your senior pastor and ready to share.

Plan for 30–45 minutes across the full audit. Close and return anytime — your answers will still be here.

Report on its way.

Check your inbox — your audit report is attached as a PDF, ready to share.

Your Information

How your report is addressed and where it gets sent.

First Name *

Last Name *

Your Role

Church Name *

City, State

Email Address *

Approximate Weekly Attendance

Foundation

The six things every church communications strategy is built from. Be honest — this is for you.

Vision StatementA clear picture of the preferred future God has called your church toward.

Mission StatementWhat your church does every day to move toward that vision.

Core ValuesThe convictions that shape how your church operates and communicates.

Logo with Usage RulesYour main logo, plus documented rules for how it is and is not used.

Ministry Logo ConsistencyDo your ministries use the church logo or create their own?

Brand GuideA documented reference covering colors, fonts, voice, and visual standards.

Audience Persona(s)A documented profile of who your church is trying to reach.

Your Audience

You can't communicate well with people you don't know. These answers shape how your report is contextualized.

Community Context

Primary Demographic

Who is your church trying to reach? Describe in your own words.

What is the biggest gap between who shows up on Sunday and who you're trying to reach?

Internal Systems

Check everything your church currently has in place. Anything unchecked becomes a priority recommendation in your report.

Communications Intake Process
Ministry leaders have a defined way to submit requests — not just a text or hallway conversation.
Shared Content Calendar
A single place where all upcoming communications, events, and series are visible to the whole team.
Tier System for Prioritization
A framework that tells you which events get full promotion vs. targeted vs. direct communication.
Defined Lead Times
Ministry leaders know how far in advance they need to submit requests based on what they are asking for.
Approval Workflow
It is clear who approves what before something goes out. There are no surprises about who has final say.
Brand Assets Accessible to Staff
Logos, colors, fonts, and brand guide are stored somewhere everyone can find them — not just on your computer.
Ministry Leaders Understand the Process
Staff and ministry leaders have been briefed on how communications requests work and what is expected.

Leadership Summary

This is what your senior pastor reads. Write plainly. Your words appear in the report exactly as you write them here.

What is working well in your church's communications right now?

What are the biggest gaps you found in this audit?

What is your top priority to address in the next 30 days?

What do you need from leadership to move forward?

Anything else your senior pastor should know? (optional)

Your completed audit report will be emailed to you as a PDF — formatted and ready to share with your senior pastor.

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