Here I Am! Send Me | Unravel Your Brand

Think back to why you got into ministry in the first place. What was the calling you felt? What was the conviction that pulled you toward this work? Why did you choose to begin serving at your church?

And the foundations of the thresholds shook at the voice of him who called, and the house was filled with smoke. And I said: "Woe is me! For I am lost; for I am a man of unclean lips, and I dwell in the midst of a people of unclean lips; for my eyes have seen the King, the Lord of hosts!" Then one of the seraphim flew to me, having in his hand a burning coal that he had taken with tongs from the altar. And he touched my mouth and said: "Behold, this has touched your lips; your guilt is taken away, and your sin atoned for." And I heard the voice of the Lord saying, "Whom shall I send, and who will go for us?" Then I said, "Here I am! Send me."

Isaiah 6:5-8

That's what all of us are called to do: convey the word of God to people, preach redemption to the desperate, hope to the helpless, and good news to the broken. It's a serious and daunting task, and it requires a clear plan. The call to proclaim God's word is both sacred and significant. A responsibility that doesn't leave much room for winging it.

Why does church communications need a strategy?

A well-structured communications strategy is essential for sustainability and scalability. It ensures that all the church's communications remain aligned with its core values, reach the right audiences at the right times, and maintain consistency in tone and content everywhere. Just as children thrive under routine and guidance, we as fallen human beings require continual reminders of God's grace and love. Repetition and consistency in messaging are vital for informing, influencing, and inspiring people to draw closer to Him.

There is no sustainability or scalability without a system and a structure. A strategy doesn't constrain the Spirit's work. It frees you to show up faithfully every week without reinventing everything from scratch.

What does a church communications strategy actually do?

Your communications strategy will increase engagement and participation by reminding your congregation and your community of your church's purpose and providing guidelines for clear calls to action. It organizes what's important in the hierarchy of your communications and allows room for all your messaging, both across a linear timeline and across channels.

Build your strategy around a calendar. People consistently need to hear what matters even though most of them attend services somewhere between 1.4 and 2.3 times a month. A year-out calendar-driven plan lets you see all your communications channels simultaneously: the bulletin, signage, posters, pre-service announcements, handouts, newsletter, emails, videos, social media posts, text notifications, app highlights, website updates, podcast episodes. All of it in one view, all pointing in the same direction.

If you want to reach people inside and outside the walls of your church, you need to inform through inspiration, engage through emotions, and connect through context.

That's the work. And it starts with answering the same question Isaiah answered. Whom shall I send? Here I am. Send me.

Build Your Year-Out Communications Calendar

The Communications Calendar Generator helps you map your strategy across channels so you can see everything in one view and plan with confidence.

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